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November

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  1. 7 Steps To Marketing Success for Local Businesses In These Uncertain Times

    November 11, 2020, 10:00 AM - 12:00 PM

    During these uncertain times, a business must have good marketing practices. In this webinar, lean these 7 Steps to must-have elements for success on the web. Build trust with your website, create great content, learn basic SEO, Social Media engagement, email marketing and Pay per click advertising. This is a great overview of what every small business should be working on to be successful.Presenter: Dennis B. Ottey – President, Dott Digital Marketing / Certified Duct Tape Marketing Consultant

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  2. Cyber Security For Your Small Business : A Topic That Can’t Be Ignored

    November 11, 2020, 1:00 PM - 2:00 PM

    Small businesses are increasingly the target for ransomware and phishing campaigns in the United States. With the impact to business ranging from a few days downtime to complete operations halt and loss of critical and sensitive data, small businesses cannot afford to avoid this topic anymore. This webinar will cover, at a high level, the biggest threats to small business IT and a few suggestions on how to reduce the risks and threats that small businesses face.

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  3. Planning For The Holiday Season: The Ideal Customer Experience

    November 11, 2020, 1:00 PM - 2:30 PM

    Join this seminar to learn how to deal with the entire experience for this critical upcoming holiday season! You and your customer are facing a different shopping experience in today’s world since COVID-19. Get tips to ensure your customer has a positive experience with your business from first hearing about you to making a purchase and beyond. Learn what the customer experience means and why it's so critical to business success! Presenter, Ali Paskun, ABIL Solutions

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  4. How To Engage and Convert More Buyers With Magnetic Ad Creative

    November 11, 2020, 3:00 PM - 4:00 PM

    Did you know that 80% of your Facebook marketing success is based on the creativity of your ads? During this webinar, discover the essential creative elements you should be including in your ads to yield more successful outcomes. Bob Regnerus is the cofounder of Feedstories, a video sales and marketing agency that turns stories into sales. Since 1998, he has been successfully helping his clients achieve more impact, traffic, and sales through digital media and storytelling. Over time, he developed Deep Funnel Marketing™ strategies to maximize his clients’ impact in their marketplace even as new media comes online and tactics have evolved. Bob has personally served hundreds of clients. He has spoken in 27 states, hosted a radio show on AM560-WIND in Chicago, written six books, and trained tens of thousands. Ninety-nine percent of his clients come to him via referral or after seeing one of his presentations.

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  5. Adapting to Changing Times and Changing Weather

    November 11, 2020, 6:00 PM - 7:00 PM

    For months, restaurants have adapted their space and concept to thrive during the pandemic, so how will they plan to address cooler temps and other changing variables? The ICSC Next Generation DC/MD/VA Committee invites you to join them for an enlightening conversation examining how restaurants are responding to changing mandates and behavior. Create a fun cocktail during our virtual mixology class and enjoy while hearing from a lively panel of restauranteurs from the DC/MD/VA market, hosted by the evening's moderator Mike Howard of Rappaport.

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