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September 11, 2019, All Day
Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using web analytics. You will discover how to use online advertising, email marketing, and social media (including blogs) to drive business to your website. Finally, you'll learn how to keep your visitors coming back again and again!
Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You will also explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business
September 11, 2019, 6:00 PM - 9:00 PM @ La Plata Campus College of Southern Maryland
With a documented business strategy, you’ll be in a better position to avoid the risks of business growth and, instead, amplify the rewards. Turning a small business into a big one is never easy. By documenting your growth strategy, you can minimize these risks. Some common growth strategies in business include market expansion, product expansion, diversification and talent acquisition. We will explore each of these with you and help you develop the skills and mindset needed to grow your company with a strategy that is constant at its core, and flexible in its adaptation to changing markets and competitive responses. Come GROW with us.