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June 22, 2021, 10:00 AM - 1:00 PM
The COVID-19 outbreak has presented many challenges that have affected different and numerous aspects of women's lives. It has caused many women-owned, small businesses to struggle. Many women have taken the opportunity to pivot and emerge, while heightening their business venture. The 2021 Maryland SBDC Women's Conference will address how to rewire the connections. Our expert panel will provide resources to assist you to “Redefine, Rebuild, and Regenerate" yourself and your business venture! Topics include: • Access to Capital • Marketing • Self-Care • Productivity
June 23, 2021, 8:30 AM - 9:30 AM
Maryland retail has reopened for business! Join veteran retail business expert Marc Willson as he shares the essential guide for Retail Renewal, including:
• The latest retail trends
• Customers expectations of the retail experience;
• Opportunities and challenges to maximize success; and
• Practical steps for developing and implementing a renewed business strategy.
Eligible small retailers will also have the opportunity to sign up for a FREE virtual assessment and personalized, one-on-one consulting from Marc Willson.
June 30, 2021, 9:00 AM - 11:00 AM
Restaurant owners and managers meet and greet
June 30, 2021, 1:00 PM - 2:30 PM
Using the Power of Storytelling in Marketing. Join this webinar to learn ways to amplify your customers experiences and emotions by developing your storytelling business skills. When implemented effectively, storytelling can boost a business in a number of ways, including improving customer loyalty, creating a strong marketing strategy, increasing profit to name a few. If you could boost your Marketing Department, then “storytelling” might be an area of focus for you! People buy from people they know, like, and trust. You've probably heard that a million times by now. However, building the ‘know, like, trust' elements is an art form that requires more than a few emails and social media posts. You need to reach people at an emotional level to connect with them and develop the types of relationships that lead to sales. When you use stories in your marketing content, you can achieve all three elements in a shorter amount of time than any other marketing tactic.